Financial Technology

THE GROWTH IN E-COMMERCE IN NIGERIA

Almost everything has gone digital, including selling, whether physical products or digital ones. The e-commerce platform in Nigeria has become more effective with the introduction of payment gateway. 

As the name implies, it is a payment gateway through which your customers transfer funds to you to pay for their online purchases. It authorizes card payments for online and offline businesses. 

The role of a payment gateway is like that of a POS in a physical store which the store owner uses to collect payment, but this time, the store is online, and so is the POS. It enables customers to pay for goods and services on your website while ensuring their card information is encrypted and secure in accordance to PCIDSS standards.

The payment gateway service enables e-commerce and lets you sell wherever your customers are, whether online anywhere in the world, in-person, and collect payments within minutes. It requires integrating the card schemes (Visa, Verve or Mastercard) for payment.

Server APIs for different languages are developed and made available to e-commerce, banks, and online users to integrate into their websites for payment collection. E-commerce transactions have never been made easier with payment gateways. 

Over the years, some traditional banks in Nigeria have established their payment gateways, e.g., GTPay by GTBank. Financial technology companies such as Paypal, Stripe, Interswitch, WayaPay (WayaQuick), Flutterwave, and other payment gateways in the country are offering top notch payment gateway services in the country.

Over the years, the effect of technology on human life has been tremendous. Technology has brought about an evolution in healthcare, education, communication, and many other aspects of human life. Finance and business have also seen the impact of this advancement.

Nigeria has been a part of the digital evolution. There has been an upward progression in the quality and method of service delivery. Initially, the main stay of economic activities was exchange of goods. Thereafter, the use of commercial banks emerged with advantages over the former. However, there were still drawbacks. 

In the year 2000, the advent of internet banking has given a new outlook to economic activities. Despite these advancements in Nigeria, there is still a need for more improvement. 

WayaPay (WayaQuick) is a digital payment gateway system that has pros over other means of financial services. A platform that provides modern digital financial services.

HOW WAYA  GATEWAY AND THE OTHER ONLINE PAYMENT PLATFORMS ARE KEY FACTORS FOR E-COMMERCE GROWTH

WayaPay (WayaQuick) is the payment gateway service of the Fintech Wayalinks and a platform that allows you to sell wherever your customers are, whether online or in-person. 

You can get onboarded within minutes and start accepting payments in no time. It is one of the simplest ways to accept customer payments anytime and anywhere using several methods.

For the web collection, plugins, SDK, and server APIs for different languages are developed and made available for e-commerce, banks, and online users to integrate into their website for payment collection.

  • There are multiple payment methods as users can integrate payment with a debit and credit card, bank account, wallet, and USSD channels from the bank’s plugin.
  • Users have dashboards where all transactions received can be viewed and managed, also users can access the setting, roles, dispute resolution, notifications, and audit trails features at their fingertips.
  • Transactions on WayaPay (WayaQuick) are 100% secured, exceeding the industry standard.
  • WayaPay (WayaQuick) can be enacted and set up on your device within minutes, and you can go live within an hour. There is also a 24/7 industry support to help you with whatever you need.
  • Your data is protected and not disclosed to third parties.
  • Users have their dashboards where records of previous transactions are kept and other necessary information.

This service is also made possible through the use of third party API services. Wayalinks is setting the pace in online transactions in Nigeria and Africa as a whole and, in doing so, has made payment easy in the e-Commerce sector using WayaPay (WayaQuick).

Components of the WAYA gateway system

It comprises the;

  • Web-collection service 
  • POS collection service.

Web-collection service 

A web collection service is an option for an online merchandiser to receive payment from customers. This limits the barrier of distance and insufficient paper money. It also reduces the risk of loss by theft or missing paper money.

POS collection service

It affords the customer the convenience of using paper money. It circumvents obstacles in the case of poor internet connection or limited internet access. 

Other components

Availability of Unstructured Supplementary Service Data (USSD) codes for easy dial-in numbers to initiate and complete transactions. This is also an alternative means of payment when there is a poor internet connection.

Each user has easy access to accurate transaction history. All transactions made will display on the dashboard. This is essentially useful to track notifications, referencing, dispute resolution and audit trials.C:\Users\personal\Pictures\Screenshots\Screenshot (48).png

What does the use of WayaPay (WayaQuick) require?

Collaboration with debit card service providers, like Visa, Verve and Mastercard, facilitate facile clearance.

Integration with banks (bank accounts, wallets USSD channels etc.) will allow for payment processing and acquisition. The integration with banks require the plugins provided by the same banks. 

Self-onboarding and Know Your Customer (KYC) verifications for easy account set-up and transaction management.

Who can use the WAYA Gateway system?

It is available for different categories of users and it includes;

  • Personal 
  • Corporate/Business 
  • Administrator

What makes up the WAYA Gateway Software?

Essential elements comprise the WAYA gateway software system. They include; 

  • Plugins 
  • Software Development Kits (SDK) 
  • Server Application Programming Interface (API).  

These software features enable seamless transactions from other Fintech businesses and websites. They aid in easy navigation. They also give a user-friendly interface.

To integrate these plugins to one’s website, users have to work with our integration support team.
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Benefits of the WAYA Gateway System

 The WAYA gateway system provides;

  • Efficient and easier online payment methods and physical cash withdrawal for merchants
  • Access to developers’ console where the API documents are provided (after all criteria are met)
  • Detailed record keeping and retrieval
  • 24-hour account and payment access
  • Synchronization of account with other applications
  • Online account creation

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