Colombia is developing by leaps and bounds in the use of technology applied in all sectors. The world of cryptocurrencies is not exotic or unknown to the local market, on the contrary, more and more people interact, learn about and acquire this type of digital currency. Not surprisingly, the country is ranked 11th among the countries in the world that use cryptocurrencies the most, according to the 2021 Global Crypto Adoption Index prepared by Chainalysis. However, Colombia’s position in 2020 was even more privileged. Until then, the country was in the top 10 of the 154 countries with the highest use of digital currencies.
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This panorama shows that with increasing relevance, cryptos are gaining a place in conversations around the world and growing in tandem with digital businesses. But, the possibility of theft hackers are still high. This, coupled with the country’s legal uncertainty regarding these issues due to a lack of regulation and simple information for users, is the reason why cryptocurrencies do not reach more people’s finances. In fact, a CoinsPaid survey shows that 65.4% of Colombians are ready to use virtual currencies as a form of payment in physical stores, but the security situation still doesn’t inspire that much confidence.
Taking into account the constraints that exist in the market and with the intention of bringing crypto assets to the more general public, Freedom was born, a fintech that seeks to ease access to digital markets for this type of asset. The development, presented in the form of a mobile application, allows all types of citizens to access the many digital markets that exist through rated indices and according to risk profiles.
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Andres Jiménez, the company’s CEO and co-founder, explains that the tool shows people all the information they need to understand the dynamics of these businesses and manage tokens. “We want to be an ally to everyone on foot, who are interested in entering the crypto world and who don’t know how to do so. We are also on hand with technology experts, lovers of cryptocurrencies, who need to address these issues. Not having as much knowledge about buying and managing.”
Secure access to crypto assets
Fintech works to improve consumer confidence from an educational perspective blockchain, with industry leading exponents and with valuable, genuine and versatile solutions. It focuses its value proposition on the trust of a transaction through a number of variables. all his blockchain It is transparent and accessible to any user. The platform tokenizes groups of different crypto assets and offers them as a complete, distributed and easy to purchase option. People can, from their cell phones, buy a whole portfolio of crypto assets with pesos or cryptocurrencies.
“There are two types of digital asset products you can use with Freedome: a cryptocurrency fund, Freedom Top Cryptocurrency (FRTC), a package of more than 14 cryptos with different distributions that are rebalanced monthly, and a dollar denominator. Savings Fund. and Gold, Freedom Protection Fund (FRPF), a package of dollars or gold that allows savings, to beat inflation and protect potential market investments. The app gives you access to a collection of crypto assets selected by experts. Allows to purchase the complete package.
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Jimenez assured that the minimum amount with which an individual can access the platform is USD 100. With its use, users do not have to worry about the issues related to: How to create accounts exchangesWhat type of cryptocurrency to buy, when to sell or get any type of cryptocurrency, nor should they be aware of local payment transactions.
“All the traditional barriers to entry in the cryptocurrency world, which are difficult for users to understand and manage, we take it upon ourselves and keep everything within the reach and understanding of the people. We take the individual experience and make it easy to use and Let’s focus on creating a secure interface”
Freedom started operating in December 2021 and, although it hasn’t been on the market for a year yet, it already has 170 active users and an average monthly growth of 20%. It already has sales of US$10,000 and plans to reach US$25,000 by the end of 2022. The fintech’s sales target for 2023 is 180 thousand US dollars and eight thousand users.
Andres Jiménez also revealed that the company is currently in an investment round in which they are looking to raise $US1.5 million. The platform, 100% Colombian in development, also operates in Spain, Australia, Italy, France, Panama, Ecuador, Argentina, Venezuela, Chile, Peru and Mexico. It aims to reinvent itself in Latin America in the coming months.
Finally, the platform is developing a token that will aggregate multiple participations in tokenized real estate projects, so that, through a single purchase, users can diversify the acquisition of participation in real estate projects from direct cryptocurrencies. This function would allow the general public to have exposure to low- to medium-risk assets, such as real estate. It will also allow project owners or developers to have more liquidity.